Large campaigns are dominating the landscape

Campaigns remain an essential strategy for all hospital foundations. But, as these initiatives become more frequent, ambitious, and ubiquitous, development leaders are confronting a challenging landscape.

Questions CPOs are asking

  • How can I create campaign priorities that stand out?

  • What are the right steps in the first year after my campaign?

  • How can I address burnout among my donors? Staff? Volunteers?

Whether you’re a campaign manager, a frontline fundraiser, or an advancement services leader, you are the expert.

By participating in this research, you will

  • Learn more about status quo and innovative practices across the country

  • Shape the research to answer your burning campaign questions

  • Be eligible to receive our campaign analysis, including data, slides, and events

Research highlights are being shared throughout 2024 and 2025. We shared preliminary results at AHP’s Campaign Excellence Summit and in virtual roundtables for Advisory Board members. Other learning opportunities will be offered throughout the year.

Learn more about upcoming campaign surveys.

This series will provide our field with essential data about campaign practices at healthcare institutions.